Assessing MacBook Air.

At Macworld 2008, Steve Jobs presented the following basic addition to the Apple family of products: software updates for the iPhone and iPod Touch, Time Capsule – companion product to Time machine to keep data safe and backed up, iTunes Movie rentals – new way to enjoy movies on your iPhone, iPods, PCs & Macs, a completely re-invented Apple TV– where you can order movies on your wide-screen TV, and the innovative MacBook Air – the world’s thinnest Notebook.

The one product that stood our for me, though, was MacBook Air. Measuring approximately 3/4 inches in height and weighing only 3 pounds, it is small enough to comfortably fit inside a pony envelope. When Steve Jobs actually walked on stage with it in the envelope, it drove home, for me the significance of the size. To-date, I still look at the pony envelope sitting on my desk when I want to get a picture of just how thin it really is. And since I haven’t gotten mine yet, which I have pre-ordered, I will venture to say that the appearance alone will sell many copies. I don’t know what it is, but there is something about this device, where when you see it for the first time, your reaction is simple Wow! I gotta have one of those – and that’s without even knowing what its capable of. I really do believe many buyers will buy it for that very same reason.

And even with its slender structure, MacBook Air can hold 2 GB of information in memory, plus an additional 80 GB on hard drive. That’s a ton of information in a Notebook the size of thin “handbook.”

As for the screen, Jobs and his crew may have made a wise decision not to make it too small. 13.3 inches is ideal for now – big enough to allow comfortable viewing. Same thing with the Keyboard. Too small and would be too clumsy for comfort.

And how about the revolutionary features of the multi-touch trackpad? You can interact with screen content with three simple moves: “pinch, swipe, and rotate?” Now that’s cool. Pinch to zoom in and out and increase screen-content and font sizes, swipe to move the page forward and backward, and rotate to re-orient on-screen images.

Then there is the remote file-transfer feature called Remote Disc which you can use to wirelessly transfer files to MacBook Air without using an optical drive. I like the idea, but, my question is, what do you do when you are not in a Wi-Fi hotspot? I guess that’s when you use the optional Super Mac drive. – so much for wireless. If you do decide to get a MacBook Air, its probably wise to the get the optional drive as well. You never know when you might need it.

More later…I will continue looking at these new additions and sort of guage what it means for apple and the Tech world…


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